This class will emphasize the major driving forces behind eCommerce : business development and strategy, technological innovations, and social controversies and impacts. We will analyse eCommerce , digital market, and e-business firms just as we would ordinary business and markets using concepts from economies, marketing, finance, sociology, philosophy, and information systems.
Important new developments happen almost every day in eCommerce and the Internet. We try to capture as many of these important new developments as possible in each session. We will cover many real-company examples and extensive business cases that place coverages in the context of actual eCommerce businesses.
We will devote some time to an examination of B2B eCommerce. We will also cover different types of marketplace ( e-distributors, e-procurements, exchanges and industry consortia ) to help students to understand this complex arena of e-commence . We will address important changes for eCommerce include dramatic price reduction in eCommerce infrastructure, the explosive growth in the mobile platform and expansion in the development of social technologies.
We will pay special attention throughout the class to the social and legal context of eCommerce.